Ramy brings to our team a wealth of experience in brand marketing, a great asset, considering that our work must function effectively in the ‘real world’ environment of business.

Ramy has spent most of his working life in the Middle East. These are some highlights of his career:

> with Horizon FCB in Jeddah, Saudi Arabia, managing the creative process for SC Johnson mainstream products, such as Johnson Wax, Mr Muscle, Glade, Raid etc;

> with Impact BBDO, in Dubai, UAE, where he managed campaigns of prestigious brands such as Wella hair care products, Energiser batteries and the ubiquitous Mars chocolate bars;

> with the food giant Nestlé, also in Dubai, where he managed all the marketing of a leading product, exclusive to the Middle East.

Ramy has a knack for accurately assessing the visual impact of a proposal on its intended audience. He helps to steer the design process as a ‘sounding board’, while we explore a variety of creative avenues for solutions.